Opportunities for Green Consultants
The problem is that most people want a better world, but they do not want to change anything to get there. We are still in the early stages of the environmental revolution, but this is an inevitable and powerful movement that must be addressed at every level of society. To be honest, groups like TerraPass have discovered that 96% of all Green products exaggerate their claims and frankly Greenwash. Greenwashing is the popular method of environmental conformity, and this is because people simply do not have enough information or help to install an Authentically Green program.
This is the stage of the Green consultant opportunity. There is a serious lack of clear and developed information in the market. Your mission is to "Teach and Advocate" for Green in your community.
The opportunity is real but it is still in the early stages of development. Those who establish themselves as leaders in this market will see many doors open up. This will require more than passion. Success will depend on great information, a proactive spirit, and a clear plan that businesses can easily adopt.
The GBL Certified Green Consultant is a blend between a mission and a career. Each and every community needs more than random environmental initiatives that lack a substance and consistency. As a GBL Certified Green Consultant, we teach you to reach every part of your community with a Green Practices program that crosses all boundaries. You should know that hundreds of other Green Consultants are doing the very same thing in their communities. Collectively, we are raising a national standard that has momentum and respect. No website or local initiative has this much impact on the real world now facing a global crisis.
This career does pay well; but like any business, it takes a good plan and commitment to make it work. An average customer pays between $1250 to $5000 per year to go through the certification process and eventually earn their Green business certification. So if you're interested in numbers, just 20 clients produce a pretty good annual income that repeats every year.
The market is real and growing. Every business out there will eventually go Green, but they will do it so badly that it will likely become a liability rather than a benefit. Beside, the only way to validate a Green business is to reach a standard of performance recognized by an independent authority. The Green Business League does not sell any product, they are the true standard for this industry.
